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October 09.2025
3 Minutes Read

Don't Miss the 2026 ICF SUP World Cup Experience on the English Riviera

ICF SUP World Cup UK 2026 badge with palms and surfboards.

Get Ready for an Epic Event on the Horizon

Mark your calendars, adventure lovers! From June 24 to 28, 2026, the beautiful English Riviera will serve as the picturesque backdrop for the inaugural ICF Stand Up Paddling (SUP) World Cup, part of the Paddle UK SUPER Festival. This landmark occasion not only marks the first time the UK hosts an event of this scale, but it also embodies the spirit of community and adventure that paddleboarding inspires.

What's Happening at the SUP World Cup?

With around 200 of the world's leading SUP athletes expected to compete across various disciplines—including sprint, technical, and distance races—this event promises excitement for both seasoned fans and newcomers alike. Age categories will range from juniors to over 50s, showcasing the inclusive nature of the sport.

As participants race on boards up to 14ft, spectators can anticipate witnessing thrilling performances that highlight some of the best athletes in the world. In addition to elite competitions, the festival atmosphere will include beach games, workshops, live music, and food stalls, creating an accessible environment where everyone can engage with paddleboarding.

A Festival for Everyone: Inclusivity at its Core

One of the most appealing aspects of the Paddle UK SUPER Festival is its focus on inclusivity. It invites paddlers of all levels to participate; from expert competitors to those picking up a paddle for the first time, everyone has a place in this five-day event. Community paddle sessions and skill clinics led by top-notch coaches are just a couple of the activities designed to inspire all participants.

Brendon Prince, Event Director, encapsulates this sentiment perfectly: "We are thrilled to welcome the world of paddleboarding to the English Riviera in 2026. This will be a truly unique moment, a chance for our community to host the very best athletes while also inspiring thousands to pick up a paddle and enjoy our incredible coastline." This year will be special as the event aims not just to showcase competitive spirit but the joy and unity found in water sports.

The Importance of the Location: English Riviera

The English Riviera is renowned not just in the UK, but globally, for its breathtaking vistas and vibrant marine life. Designated as a UNESCO Global Geopark, it offers a perfect combination of natural beauty and cultural richness, making it an ideal setting for the SUP World Cup. Local authorities, including Torbay Council, are fully committed to environmental sustainability and community safety, paving the way for a safe and exciting festival.

Cllr Jackie Thomas from Torbay Council emphasizes that hosting this world-class competition is a fantastic opportunity for both locals and visitors. Everyone from competitors to spectators will be able to enjoy this gorgeous scenic locale while participating in memorable events.

Register Now: Don’t Miss Out on This Opportunity

Ready to take part? Early bird registration is now open, allowing participants to secure spots and discounts before the end of December. Paddle UK and other organizations offer a generous 25% discount for members—making this an excellent time to join the community. This festival is more than just a competition; it’s an invitation to discover the simplicity of paddling and the beauty of collaboration.

Looking Ahead: The Future of Paddleboarding

The Paddle UK SUPER Festival isn’t just a moment in time; it represents the growing popularity and importance of paddleboarding as a recreational pastime. The event is a clear signal that paddleboarding is not just for a select group but for everyone who loves the water. The excitement around this event is already generating interest, hinting at the potential for annual festivals that celebrate this amazing water sport.

Excitement is building for an event that promises to merge community, competition, and culture. This is your chance to witness paddleboarding history in the making while having fun in the sun!

Join the Community

This event offers more than just the thrill of competition; it’s a chance to build community. Join the many who are eager to take part in something spectacular. Maybe you’ll find the motivation to join the ranks of the paddling elite, or perhaps just to build connections with fellow water sport enthusiasts. The waves await you—are you ready to grab your paddle?

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11.14.2025

Scotland’s Lost Shore Surf Resort: Pioneering Profitable Wave Pools

Update Wave Pools: A Thriving Business in Adventure Tourism In a world where surfing is increasingly recognized as not just a sport but a way of life, the recent success of Scotland's Lost Shore Surf Resort raises a pivotal question: Are wave pools the golden ticket for profitable tourism? This surf park, which opened its doors just over a year ago, raked in an impressive £18 million (about $23.75 million) in revenue during its inaugural year. Lets explore how this model could reshape perceptions in the adventure tourism industry. Transforming Adventure Tourism Lost Shore Surf Resort, located near Edinburgh, has not only become a hotspot for surf enthusiasts from around the globe, but it has also positioned Scotland prominently on the adventure tourism map. The resort spans a vast area – three times the size of Wembley Stadium's pitch – and has attracted surfers from over 67 countries, including big-name locales like Australia and Hawaii. Andy Hadden, the visionary founder, envisaged Lost Shore not merely as a surf park but as a transformative addition to Scotland's adventure tourism sector. "Our goal was to redefine adventure and wellbeing tourism in Scotland," he states, emphasizing the importance of the resort in creating a dynamic environment for surfers and local communities alike. A Local Economic Powerhouse With its £60 million construction cost, the startup still faces substantial financial hurdles despite its successful first year. However, the park's impact goes beyond mere finances; it has created 130 jobs in the community ranging from coaches to hospitality roles, significantly boosting local employment. Moreover, this influx of visitors has resulted in approximately £18 million being funneled into the Scottish economy, a promising indicator of future growth. Economic analysts suggest that as the wave pool’s popularity continues to soar, it could lead to further investments in the sector, ultimately benefiting local businesses. Recognition and Innovation Lost Shore recently secured the 'Innovation and Advancement Award' at the Surf Park Summit, a testament to its forward-thinking approach. This is not a random accolade; the resort collaborates with Edinburgh Napier University to advance research in surf park design and athlete development. Such initiatives illustrate how Lost Shore seeks to pioneer sustainability and health improvements in surf culture, attracting a dedicated community. It is also noteworthy that other surf parks globally cite Lost Shore as a benchmark for excellence, enhancing its reputation. Future Plans: Surfing Beyond Borders The vision for Lost Shore doesn't end here. Plans for expansion in the coming year include incorporating bodyboarding and children's surf camps, ensuring that the park remains accessible and engaging for individuals of all ages. The founder aims to cultivate a new generation of Scottish surfers. As Hadden puts it, "We believe our surfers will soon stand shoulder to shoulder with the world’s elite." This goal is supported by local champions like Callie Cruickshank, who credits her training at Lost Shore with advancing her surfing skills to new heights. Conclusion: Why Wave Pools Matter The success of Lost Shore Surf Resort is a beacon of hope for the future of wave pools and their potential profitability. They are not just about fun waves but potentially a transformative economic and cultural phenomena. As more locations explore this model, surfing can continue to grow and evolve as a sport accessible to everyone. If you’re excited about the growth of surf culture and community engagement, consider visiting a wave pool or participating in a local surf event. Get involved, support local surfers, and join the movement that promotes this exhilarating sport.

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The Ultimate Quest for the Perfect Wave: Ridge Lenny's Epic Adventure

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11.14.2025

5 Essential Safety Tips to Not Die at Mavericks Surfing

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